Case Studies

A wellness brand in a growth phase seeking a stronger market position and more coherent business direction. The engagement focused on refining their strategic architecture, strengthening competitive differentiation, and clarifying how mission enhances brand relevance and commercial performance.

Key Work
• Strategic review of business model, value drivers, and competitive position
• Positioning refinement and messaging architecture
• Integration of mission into strategic direction and brand logic
• Early development of measurement structure (KPIs, themes, strategic signals)
• Recommendations for growth priorities and market-facing differentiation

Outcomes
• A more focused and competitive positioning strategy
• Clearer market narrative and customer value expression
• Early impact system aligned to brand and business goals
• A structured roadmap for growth, product focus, and perception strengthening

A personal development organization needing to articulate program value, strengthen positioning, and sharpen communication to participants, partners, and funders. The project focused on translating their work into a clearer market orientation and stronger value narrative.

Key Work
• Assessment of current positioning, brand logic, and market perception
• Narrative restructuring and message modernization
• Identification of value drivers and program impact logic
• Recommendations for communication strategy and audience engagement
• Strategic direction for future reporting and credibility-building initiatives

Outcomes
• A sharper, more coherent narrative aligned to market expectations
• Improved articulation of program value and differentiation
• Stronger communication for stakeholders, participants, and partners
• Clear structure for future measurement, reporting, and strategic communication

A beauty services brand preparing for growth and wanting to integrate mission, customer alignment, and early impact direction. The work focused on refining brand narrative, clarifying mission, and identifying meaningful impact pathways tied to the business model.

Key Work
• Review of current brand positioning and customer value alignment
• Narrative refinement and message architecture
• Identification of mission-enabled advantages tied to service delivery
• Recommendations for customer communication, perception, and differentiation
• Early KPI and measurement suggestions related to operational and brand practices

Outcomes
• A stronger, more differentiated positioning strategy
• Clearer customer-facing narrative and value expression
• Early-stage measurement opportunities aligned to business model
• Improved readiness for growth, partnerships, and brand expansion

A regenerative, mission-led farm seeking to formalize how it captures and communicates the value of its work. Although deeply values-driven, the organization lacked a system to measure outcomes or use its impact strategically. The engagement focuses on building the foundational impact infrastructure needed to strengthen credibility, support partnerships, and guide future growth.

Key Work
• Development of a clear impact data framework aligned to mission and organizational goals
• Identification of measurable environmental and social outcomes relevant to funders and partners
• Design of data collection pathways, reporting structure, and KPI architecture
• Recommendations for how to leverage impact data to support expansion and collaboration

 Outcomes
• A structured system for capturing and communicating meaningful outcomes
• Stronger positioning for partnerships, collaborations, and funding opportunities
• Clear impact logic aligned with the organization’s mission and long-term objectives
• Foundational infrastructure to support the first annual impact report and ongoing reporting cycles

A luxury menswear brand looking to modernize its narrative and strengthen its market relevance. The project focused on identifying the brand’s core value logic, refining messaging, and shaping a more competitive, customer-aligned direction.

Key Work
• Review of brand story, customer logic, and positioning
• Identification of narrative gaps and market misalignment
• Messaging modernization and value expression improvements
• Insights on customer expectations and mission-relevance
• Strategic recommendations for differentiation and growth

Outcomes
• A more focused and modernized brand narrative
• Clear articulation of value drivers and competitive identity
• Stronger alignment between mission, brand expression, and customer expectations
• Direction for elevated storytelling and market perception